Who We Are

Purple was born out of pure fondness for a variety of fashion forms and the ability of self-expression through them. As two individuals, we had a common fascination for distinctive art styles and cultural inspirations that seep into fashion to then, become trends followed by millions. The goal is to be at the helm of this conjunction and create pieces that rise above the current benchmark.

At Purple, we are driven by a profound commitment to shaping fashion through material innovation, creative design, individuality, and sustainability. Our purpose is to revolutionize the streetwear scene by crafting pieces that seamlessly blend unconventional materials, artistic ingenuity, individual expression, bearing in mind our responsibility to the environment.

We challenge the boundaries of conventional fabrics and materials, seeking out breakthroughs that not only enhance comfort and functionality but also reduce our ecological footprint. Our continuous exploration of new materials ensures that each piece we create is a testament to progress in this regard.


Artistic expression is at the core of our brand. We believe that streetwear is more than clothing – it's a canvas for self-expression. Our founders, artists and creators collaborate to produce designs that transcend trends, capturing the spirit of the very culture we wish to represent.

We recognize that every individual is unique, and fashion should celebrate this individuality. Our streetwear is more than attire; it's a platform for our customers to express their authentic selves. Through our limited-edition releases, we empower our customers to curate their own narratives.

We take responsibility for the impact our brand has on the planet. From sourcing eco-friendly materials to implementing sustainable production practices with our small-scale production counter-parts, we prioritize environmental stewardship. We are committed to minimizing waste, reducing our carbon footprint, and supporting a circular fashion economy that ensures our products are made to last.

Together, we are forging a new era in streetwear, where all our goals converge. Our purpose is to inspire and build a community that not only wears clothing but wears a vision for a better, more creative, and responsible world. Join us on this journey to redefine streetwear, one innovative and conscious garment at a time.

Join the Mailing List