At Purple, we are dedicated to preserving the privacy and security of our customers personal information. This Privacy Policy explains how we gather, use, and protect the data you provide to us. By accessing our website, services, or products, you agree to the practices outlined in this policy.
1. Information We Collect
1.1 Personal Information: We may collect personal details such as your name, email address, shipping address, phone number, and payment information when you make a purchase or engage in other interactions on our website.
1.2 Usage Information: We automatically gather information about your interactions with our website, including your IP address, device type, browser type, pages visited, and the date and time of your visit.
1.3 Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience, provide tailored content, and understand how you use our website. These technologies may collect data about your browsing behavior and preferences.
2. How We Use Your Information
2.1 Order Fulfillment: We use your personal information to process and fulfill your orders, manage shipping, handle payments, and communicate about your purchases.
2.2 Customer Support: We may use your information to respond to your inquiries, address concerns, and provide customer support.
2.3 Marketing and Communications: With your consent, we may send you marketing communications, including promotional emails and updates about our products and offers. You can opt out of these communications at any time.
2.4 Website Improvement: We analyze usage data to enhance our website's functionality, tailor user experience, and make informed business decisions.
3. How We Share Your Information
3.1 Third-Party Service Providers: We may share your information with third-party service providers who assist us in operating our website, processing payments, shipping orders, and conducting business activities.
3.2 Legal Compliance: We may disclose your information to comply with legal obligations, respond to legal requests, or protect our rights, privacy, safety, or property.
3.3 Business Transfers: If we undergo a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity.
4. Your Choices
4.1 Communication Preferences: You can manage your communication preferences by adjusting your email settings or opting out of marketing communications.
4.2 Cookies: You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect certain website features.
5. Security
We implement industry-standard security measures to safeguard your personal information. However, no online method is entirely secure, and we cannot guarantee absolute security.
6. Children's Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from minors. If you believe we have collected such information inadvertently, please contact us to delete it.
7. Changes to this Privacy Policy
We may update this Privacy Policy periodically. The revised version will be posted on our website with the effective date.
8. Contact Us
For questions, concerns, or requests related to your personal information or this Privacy Policy, please contact us at help@purple.com.pk
By using our services, you consent to the practices outlined in this Privacy Policy.
Last updated: 17-August-2023